Fly the Branded Skies

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Singapore Airlines launched a new advertising campaign featuring the famous Singapore Girl. The television spot is beautifully shot although I think it would make people feel a bit uneasy coming from a Western carrier. SIA also posted four “making of” videos, which aren’t particularly insightful really. Thanks to Simpliflying, which also has an in-depth interview with SIA’s VP of Public Affairs about the campaign.

 

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