Fly the Branded Skies

 

Airline: AviaNova

These are posts from Fly the Branded Skies about AviaNova.

ICAO Code: NET

No wings for this airline.

Tropes: Sex

Every kind of advertising has—well, let’s call them “conventions.” Airline advertising is no different. This is part of a series of posts on the clichés of airline advertising.

Last month, the Flight Attendants Association of Australia vowed to take the Russian airline AviaNova to the International Transport Federation over an ad the low-cost carrier recently produced. The ad depicts the airline’s unusual (and, let’s be honest, pretty inefficient) method for washing its planes. In a shameless play for more visitors, I include that video below:

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